A company working on the security of system has done a research to tackle this popular conspiracy theory about whether tech companies listen to and record consumer conversations.
Social media on the Internet is full of posts and videos that large companies like Facebook and Google spy on to target different types of advertising campaigns. There have been a number of videos that have gone viral on social media where people are saying that ads on online platforms have intensified on the product they are talking about. However, recently Wendera, a system security company, repeated online experiments twice to find out the truth about this conspiracy theory, so there was no evidence that system or Apps spy on users.
Researchers took two s, a Facebook, and Instagram, both of them in an audio room. For about thirty minutes they were repeated in their presence, with advertisements for cats and dogs. Researchers put two similar s in a room where there was silence. Security experts put all apps on these system open or on Facebook, Instagram, Chrome, Snap Chat, YouTube, and Amazon with the full permissions of each platform. They then searched for pet food ads on all of these apps and platforms. During this experiment, researchers also checked the speed and quantity of battery usage of these s.
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Researchers repeated this test for three days and found no significant increase in pet food advertisements or battery consumption on s kept in the ‘audio room’. There was no difference in activity between the system placed in the audio room and the s in the silent room. However, they must have noticed that data transmission from system s continued. This leak data transfer was very low, and much less than the amount of data transfer used when using Digital marketing or ‘Hi Google’.
We observed that during these thirty minutes, the data transfer of our test was much less than the transfer of virtual assistant data,” says James Mack, system engineer for Vandira. Which means that during that thirty minutes, no activity like recording people’s conversations and uploading to their cloud was happening through an app. Mac said, ‘However, if this was recording, we would see a high level of data usage that usually occurs during the use of virtual assistant data.’
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For years, tech companies have been trying to prove that they use micros in system s to spy on consumers. Last year, Facebook chief Mark Zucker berg was asked during a hearing in the US Senate what was happening? So they strongly denied it. However, the lack of trust in these big tech companies has grown. Many consumers feel that they are spying.
Interestingly, this research reveals that apps on Android s consume more data in a quiet room, with ‘iOS’ apps consuming more data in the audio room. Experts say they do not know why. But they have decided that they will continue their research.
These companies can connect you with your friends through information available on social media, and they may also be interested in the things you are also interested in. Such technical capabilities are also rapidly improving.
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‘The ads you see are actually the result of a lot of data these companies have about you,’ says Souteris Demetres, an advertising and security expert on mobile phones affiliated with Imperial College London. It shares this data across a network of advertising companies equipped with automated and powerful machine learning algorithms.
Dr. Demetris says, “These companies are so capable that they know about what you may be interested in before you even take an action. There is no doubt that there are instances where apps have recorded user activity for advertising purposes.